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Sora Gardens brings a fresh Japanese breeze to real estate in Binh Duong New City

Sora Gardens brings a fresh Japanese breeze to real estate in Binh Duong New City

Blog article entry on: Nov 29, 2012

The red team are delighted to share that Becamex Tokyu Co Ltd have broken ground for the new Sora Gardens apartments in Binh Duong New City, the first Japanese lifestyle real estate brand of it’s kind in southern Vietnam.

red brand builders have been appointed as branding and marketing agency partner.  red developed the brand name, brand logo design, brand story and marketing materials in close relationship with the marketing team of Becamex Tokyu.

Sora Gardens brings a fresh Japanese breeze to real estate in Binh Duong New City

“The brand logo identity design expresses the Japanese quality and inspiration of the project, as well as incorporating the mother brand idea of green living in a new, spacious and modern setting.” commented Lennart Schaberg, Creative Director of red brand builders.

Lennart was invited to the ground breaking ceremony to share the first step in the project’s development with the Becamex Tokyu team from overseas.

Sora Gardens brings a fresh Japanese breeze to real estate in Binh Duong New City 02

Sora Gardens is one of three luxury apartment blocks to be built in the new development, 30km to the north of Ho Chi Minh City.

Becamex Tokyu began work on the project in March 2012, marking the involvement of a Japanese firm in urban development for the first time in Vietnam.

red brand builders created this corporate video introducing Tokyu Becamex and Sora Gardens]

For further information, please visit the Becamex website.

Feel welcome to request a copy of red’s full real estate credentials here.


[red brand builders created this corporate video introducing Tokyu Becamex and Sora Gardens]

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