While 2009 might be over, Vietnam’s local Creative Circle and VietnamMarcom is making sure not to forget the best work from last year’s Creative Circle Big Show.
Partner agency red | Brand Builders has developed a digital archive to celebrate the Vietnam Advertising Festival. The creative library features works from participating agencies dated back to 2008 and includes everything from television commercials to print ads plus news updates and event details for the annual Big Show.
“The Big Show is a nonprofit, meaningful project for the Vietnam advertising industry created by true ad men,” said Tran Hoang, president of Marketing Association in Ho Chi Minh City.
Managing director Chris Elkin at red | Brand Builders added that this will be a long-term project to inspire and acknowledge the efforts of the ad industry in Vietnam. He hopes the site will inspire and educate the local creative community.
Project: The Big Show Digital Archive 2009
Creative agency: red | Brand Builders
Copywriter: Dao Phan
Art director: Lennart Schaberg
Planner: Quyen Nguyen Thanh
Production company: red | Brand Builders