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Vietnam’s latest advertising media forecast

Vietnam’s latest advertising media forecast

Blog article entry on: Mar 5, 2013

Media Partners Asia have kindly shared their latest Vietnam advertising media forecast with brandbits, profiling current media spending and predicting future media spending across the country….


Here’s the key highlights…

– Despite slowing economic growth, net advertising expenditures in Vietnam grew 7.6% in 2012 to US$771 mil.

– TV advertising is dominant and accounts for more than 75% of the total advertising pie.  Print, out of home (OOH) and online are also significant.

– Real macroeconomic risks exist. These include recapitalizing banks, restructuring state-owned enterprises (SOEs) and managing declining property values.

– MPA projects advertising will grow robustly at an 8.3% CAGR from US$772 mil. in 2012 to US$1.15 bil. in 2017.

– TV will continue to be the dominant segment accounting for slightly less than 80% of the market.

– Key advertisers are foreign and domestic FMCG companies that advertise across all major media.

Download the report here: “Vietnam Media Advertising Profile March 2013”

A big thank you to Media Partners Asia for sharing the report.   A full copy of the Asia-wide report can be purchased directly.

Media Partners Asia is a leading independent provider of information services, focusing on media, communications and entertainment industries.

Feel welcome to request a copy of red’s full credentials here.

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