An interesting read here… Waggener Edstrom has shared a ground breaking 2014 study across 10 Asian markets, including Vietnam, exploring the relationship between content marketing and Return On Investment (ROI).
The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across Asia-Pacific.
The results will help you understand the role of digital content on Asian consumer decision-making and business ROI.
A key insight is that Asian consumers spend up to 3.5 times more on brands they follow online. 78% of Asian digital consumers obtain information about B2B and B2C products and services using social media.
Vietnamese consumers are most likely to click on advertisements posted by brands they like at 86%.