brand building with impact(tm)
Why Is Facebook Blue? The Science Behind Colors In Branding / Marketing

Why Is Facebook Blue? The Science Behind Colors In Branding / Marketing

Blog article entry on: May 7, 2013

When we feel compelled to choose a brand or buy something , colour plays a major role in helping us decide.

We’d like to share a fascinating article by Leo Widrich ( Twitter @LeoWid), the co-founder of Buffer, about the science that helps explain how people react and are attracted to different colours and how colours make them feel on an emotional level.

Analytics company KISSmetrics has also created some amazing infographics on the science of how colors affect us and our purchases.

Color emotion guide Call to action colors

Read the full full article here: http://bit.ly/ZLgIEn

Anything you’d like to share?

Web Analytics