A funny and insightful read….
“Know your beer girls from your bank shills, and your noodle slurps from your ‘burbs bakers’ The Word Magazine shares an intro’ guide to more common advertising archetypes from around Vietnam’s streets.
The article covers… what advertising does:
A) Attract Attention and stimulate interest
B) Provide a model situation in which the view forms an emotional connection to the image
C) Radiate solidarity
And the Advertising Billboard Archetypes that exist out there include….
– The Innocent
– Human Billboards
– The Sage
– The Lover
Read the full article below:
Thanks to Word Magazine for sharing.