brand building with impact(tm)

Contact - heading

Understand your
Brandscape Insights

We observe, meet, question & listen to your target customers, competitors and market place to gain insights into your brands drivers and barriers.

React - heading

Develop your
Brand Personality

We analyse and define why your brand exists, what your brand will stand for and how it will build an emotional connection with your target.

Attract - heading

Create your
Brand Expression

We define how your brand personality will be expressed, consistently to appeal to your target at ‘touch points’ that matter most to them.

Branding and marketing services

Branding & marketing services

At red we believe a Brand Personality for a company is like a reputation for a person. Brands, like people, earn their reputation by trying to do hard things well...

We believe people choose brands on their perception of it’s reputation and it’s unique ability to understand and reflect their own personality.

The red team’s focus is to create and shape unique brand personalities using our bespoke 3-Step brand building with impact™ process to build emotional connections and trust with customers – from first impression to lasting action.

Since 2004, from Vietnam to Australia, we have been building successful long-term partnerships with our clients by sincerely listening, understanding and keeping our promises.

We collaborate and bring our international experience and local know-how together to help our client’s deliver the right strategic brand direction (brand personality) and expressions to realize a brand’s full business potential.

We’ll let our work and results speak for themselves.

Contact - heading

BrandScape Insights

  • Brand goal & objective setting
  • Customer decision journey
  • Competitor review

React - heading

Brand Personality

  • Brand framework
  • Brand architecture
  • Brand positioning
  • Brand idea development
  • Brand communications planning

Attract - heading

Brand Expression

  • Corporate identity design
  • Packaging design
  • Brand naming & tagline
  • Brand environment / retail design
  • Advertising campaigns
  • Marketing collaterals/ POSM design
  • Brand events & experience
  • Website design
  • Digital marketing
  • Social media engagement
  • Search engine optimization
  • Search engine marketing
  • Measurements of success

Digital & social media services

In today's digital social world, we see branding, marketing and media as channel & platform neutral - with people seeking additional value from brands.

We believe people choose brands on their perception of it’s reputation and it’s unique ability to understand and reflect their own personality.

We believe the digital social world is so important because it is the most emotional, personal channel – uniquely chosen, managed and experienced by customers to add greater value to their lives.

The red team’s focus is to create and shape unique digital brand personalities for the digital social world using our bespoke 3-Step brand building with impact™ process to build additional brand value, emotional connections and trust with customers.

Since 2004, from Vietnam to Australia, we have collaborated closely with our clients to build strong brand personalities that can be consistently expressed  across multiple digital  and non-digital communication touch points at once, to drive customer awareness, choice, recommendations and sales.

We’ll let our work and results speak for themselves.

Contact - heading

BrandScape Insights

  • Brand goal & objective setting
  • Customer decision journey
  • Competitor review

React - heading

Brand Personality

  • Brand framework
  • Brand architecture
  • Brand positioning
  • Brand idea development
  • Brand communications planning

Attract - heading

Brand Expression

  • Corporate identity design
  • Packaging design
  • Brand naming & tagline
  • Brand environment / retail design
  • Advertising campaigns
  • Marketing collaterals/ POSM design
  • Brand events & experience
  • Website design
  • Digital marketing
  • Social media engagement
  • Search engine optimization
  • Search engine marketing
  • Measurements of success

work

Work - rollover Work
From customer insights & brand strategy to creative communications, we create impact™ for your brand. We'll let our work and results speak for themselves.

Brandbits

Read our blog
Meet and connect with our red team. From Vietnam to Australia, we build long-term partnerships by keeping our promises
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