brand building with impact(tm)
We are a team of brand builders in Vietnam and Australia. We love what we do, we aim to be the best at what we do and we put no limitations in delivering winning business results collaborating with our clients using impact™. Connect with red brand builders senior team.
Red shape highlight graphics
Marc Gough
Marc Gough
Chairman
Chris Elkin
Chris Elkin
Managing Director
Lennart Schaberg
Lennart Schaberg
Creative Director
Uyen Nguyen
Uyen Nguyen
Client Representative Director
Dung Huynh
Dung Huynh
Brand Strategy Consultant
Dammy
Dammy Abdulkadri
Digital Art Director
Tra Nguyen
Tra Nguyen
Senior Designer
Ha Tran
Ha Tran
Chief Accountant

Marc Gough

Chairman

Marc Gough
As a Brand Consultant and Company Director, Marc has worked on many famous brands, both inside and outside FMCG

such as IBM, Phillips Lighting, Ford Motor Company, Westpac Banking and 7Eleven, and has also managed exciting projects such as evaluating online retailing for Jeans West. Building a team to design and launch a personalised web portal in Mandarin, in China for WPP and Beijing Telecom, and various other ‘blue sky’ brand creation projects. Working in Vietnam since 2002, Marc first came to this burgeoning country on behalf of WPP, as Managing Director of JWT – Vietnam’s largest Agency. He was then asked to return to Vietnam as the Marketing Coach for Unilever Vietnam, which led to the opportunity to launch a Joint Venture with Mark Cowan – Cowan Asia, to offer professional Packaging Design services in Vietnam. After selling his share of Cowan Asia back to the parent company, Marc formed red brand builders, now expanding across the Asia Pacific Region in the branding, identity and packaging design fields.

Chris Elkin

Managing Director

Chris Elkin
A UK Chartered Marketer and based in S.E. Asia for 14 years, Chris has helped to build many famous brands throughout the U.K., S.E. Asia and Vietnam.

Based initially in London, New York, Singapore and then Vietnam, Chris has held a number of big agency regional Asia-Pacific roles, with in-market experience ranging from Japan and Hong Kong to Singapore, Malaysia, Indonesia and Vietnam with brands including Tiger Beer, Levi Strauss, Citibank, Credit Suisse, Malaysia Airlines, Volkswagen and L’Oreal.

Chris came to Vietnam in 2005 managing the largest FMCG account in Vietnam.  As partner and Managing Director of red, his active clients include a broad range of brands in the FMCG, Retail, Education, Personal Care, Healthcare, Real Estate and Financial Services categories, including partnerships with Unilever, VinaCapital, Viet Capital, VinaMilk, Kinh Do, Nestle,  Friesland Campina, Diageo, Phu My Hung,  LG Cosmetics, Kimberly-Clarke, Dulux, Big C, Commonwealth Bank, Liberty Insurance, Apollo English and Budweiser.

Lennart Schaberg

Creative Director

Lennart Schaberg
A 10 year advertising and design veteran, Lennart has worked in a senior role on a variety of campaigns and branding exercises for Fortune 500 Blue Chip brands like Unilever, Nestle, IBM, BMW, BP and Bayer.

He focuses heavily on creative thinking in his advertising and design concepts while working together with his multi-national team in red Ho Chi Minh Office in Vietnam. He works closely with the strategy and senior client account team to uncover valuable key consumer insights and brand differentiators. He says: “Market knowledge and consumer insights are the foundation and trigger of any great campaign developed -not only in Vietnam- but anywhere else.”

This approach ultimately benefits the brands and shows direct results as recently the marketing and branding campaign for Vietnam’s retail super brand -The Crescent Mall- was awarded “Best Property Marketing” by Bloomberg International. In his free time he can be found in any good restaurant in town enjoying the culinary delights of Asia and abroad.

Uyen Nguyen

Client Representative Director

Uyen Nguyen
Uyen has vast knowledge & experience in client servicing and project management after many years in branding, advertising and direct marketing agencies.

She has shown exceptional handling of multiple clients with different needs such as VinaCapital, Phu My Hung, Unilever, Intel, HP, Sony Ericsson, Nestle, Liberty Insurance, etc. Uyen is a very dedicated professional with a true passion for marketing and brand building.

She is also a pleasant honest person, yet beware of her mischievousness – do not let her childish looks mislead you.

 

 

 

 

Dung Huynh

Brand Strategy Consultant

Dung Huynh
Dung has over 10 years experience working within the branding and marketing industry.

He brings a strong understanding of the processes required to create and shape brand strategy with impact for red’s clients.

He has worked with many well-known brands in Vietnam and regionally including Nestle, Lavie, Coca Cola, Philip Morris, Vinamilk and ICP to name a few. This has helped Dung to gain in-depth knowledge of robust brand building approaches and a keen understanding of different target audiences and market drivers and barriers.

With his experience and strategic thinking, Dung adds real value to a brand’s impact and success.

 

 

Dammy Abdulkadri

Digital Art Director

Dammy Abdulkadri
Dammy is always fascinated about the constant development of technology, plunging himself into the internet world in 2001 with little knowledge of its power.

Dammy has grown to build a career with a strong blend of creative and technical skills. He started his career as a web developer & animator, with the latter inspired by the fluid movement of urban dance. He then got involved and added design to his skills which he is in love with, his passion for design is driven by his belief in its power, not only to help better understand the world but to deliver emotional connections as well. He considers every project an opportunity to push his limits and refine his skills.

He takes pride in his work and over the years he has acquired under his creative belt brands like; Johnnie Walker, 1664, Baileys, Smirnoff Ice, Mild Seven, Mead Johnson, OMO, Winston, Samsung, Nivea amongst many others.

Tra Nguyen

Senior Designer

Tra Nguyen
Nguyen Tra loves both brand design and website design.

She has extensive experience applying GMG color management and proofing on a wide range of products from Unilever, Palmolive, Xmen as well from several strong Danish brands. This exercise greatly contributed to her passion for brand and product development.

She subsequently studied abroad and was educated as a web designer, specializing in web architecture, interactive design, and user experience. Living and working in South Korea – both as an employee and a freelancer – allowed her to further develop her artistic design skills, invariably looking for simplification, elegance and uniqueness.

Tra is committed to integrity and originality, determined to provide red’s clients with unique added value!

 

Ha Tran

Chief Accountant

Ha Tran
Ngoc Ha has over 13-year experience in accounting & financing with 10 years working as a Chief Accountant.

Her profile ranges from pharmaceutical (Mega life Sciences), packaging (Great Products (VN) Ltd), to gas appliances (Rinnai Vietnam), etc. With a mind that knows where everything is and sharp cash control ability, she is absolutely born to be red’s “budget keeper”. With her sense of humour, optimism and yoga indulgence, Ha always makes her day full of fun, easiness and smiles.

 

 

 

 

 

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