brand building with impact(tm)

5FOOD Market brand identity

Scope of work:
brand logo | brand identity system | brand communication | retail branding | stationery

red was appointed by Phu Quy Group to create a groundbreaking retail concept in Hanoi to tap into the demand for clean, safe and fresh food retail choices, close to home.

The retail concept developed by red was to take the artisan feeling of fresh food markets and small restaurants, and their love and dedication to fresh food, and incorporate a warm, personal and emotional brand personality into the world of modern, convenience shopping for fresh food in a hurry.

red created the brand logo and identity system, supported by a strategic set of communication tools – both for external and in-store retail communication touch points.

The focus was to deliver the message of truly fresh food, dedicated service and quality commitment to Vietnamese grocery shoppers.

5FOOD Market - brand logo | brand identity system | brand communication | retail branding | stationery

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