Saigon Coop- the biggest and most credible supermarket chain in Vietnam has set their foot in the convenient stores war with other existing and upcoming retailers.
Aleph was tasked to develop branding identity & graphic transporter for Co.op Smile which is convenient store with core values: Quality – Friendliness – Convenience – Community Connection. Co.op Smile delivers them through high quality goods and professional system management. Inheriting Co.op mart brand value, Co.op Smile is branded higher than its peer “Co.op stabilized grocery stores” and “Co.op Food”.
Saigon Co.op’s sought Aleph’s help to launch Co.op Smile in Vietnam.
As a part of Saigon Coop – the biggest and most credible supermarket chain in Vietnam, Co.op Smile also has convenient services, such as payment for home and prepaid mobile fee , internet and cable TV. In 2017, Co.op will conduct on new services: ATM, money transfer, DHL delivery, Click & Collect, Top up, lottery,…
Until now, around 20% stores have open for sales.