Continuing red brand builders, long-term education brand building and marketing partnership with Apollo English, the red team were tasked with creating an integrated advertising and marketing campaign to raise awareness and drive sales Apollo English Junior’s ‘back to school’ product, targeting Mum’s with children about to return to school who need help with mastering English.
Lennart Schaberg, Creative Director, red brand builders, shared his thoughts on the advertising campaign.
“The key visual developed communicates the direct connection and key benefit between the brand’s proprietary LETS™ subject-based-learning methodology and the great results it gives to the child to help them in the new school year.
The art direction uses fun and playful analogies to express the LETS™ methodology and the benefits it brings. The consistent use of those elements plus bright and friendly colours creates strong, consistent, brand recognition and awareness amongst the target audience.”