brand building with impact(tm)

Apollo English Junior brand launch & advertising campaign

Scope of work:
brand identity | brand guideline | brand positioning | marketing campaign | brand communication

With growing demand for quality, international-standard English language skills amongst young learners in Vietnam, red created a new sub-brand for Apollo English to target young learners and their parents, leveraging an exclusive ‘Learning English Through Subjects’ (LETS) teaching methodology.

The red team created a distinctive sub-brand positioning  “LETS – the most effective way to improve your confidence through English.”

red created a ‘Junior’ sub-brand name and to bring a fun, youthful and approachable brand personality to life, red developed a vivid colour palete, a new logo, identity system, graphic style and fresh, premium imagery depicting the confident young target audiences.

Key brand benefits, reasons to believe and a strong call-to-action were leveraged in an advertising campaign resulting in over-target requests for free ‘Demo Classes’

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Apollo English - brand identity | brand guideline | brand positioning | marketing campaign | brand communication

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