New logo and identity systems were created in close collaboration with the client team to freshen and innovate the Archetype brand for the future, while also demonstrating the brands ongoing commitment to meeting market expectations in the fast-changing environments the team operates in.
A blue/green gradiated icon on the right hand side of the logo was designed to symbolise the presence in various regions – and widening influence – of Archetype as it is an abstract depiction of a globe.
The red team also create a new tagline – “Shaping Tomorrow” – representing how the Archetype team are committed to making positive contributions in the markets where they work – helping to shape the future of these cities and countries.
Archetype group has recently communicated its new look internally and externally. A bright future is awaiting them with their new identity capturing their vision… http://www.archetype-group.com/news/archetype-group-launches-new-logo-and-tagline