brand building with impact(tm)

British University Vietnam marketing campaign

Scope of work:
brand development | advertising campaign | marketing campaign

To strengthen the brand positioning of British University Vietnam (BUV) as the only 100% British University Education available in Vietnam to satisfy Vietnamese students growing desire for a UK standard university education while still living at home.

Leveraging red’s impact™ process a “100 Reasons to study at BUV” advertising concept was developed highlighting the many reasons why Vietnamese students can have the same British standard university education here in Vietnam, without having to study in the United Kingdom.

A mixture of traditional and digital marketing touch points were leveraged to reach the student and parent target audiences directly and to bring the campaign to life by providing deeper information into the 100 reasons why the students should believe in their future degree course at BUV.

British University Vietnam
British University Vietnam - brand development | advertising campaign | marketing campaign

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