brand building with impact(tm)

Coca Cola South Pacific, Nestea Packaging Design Nestea "Ready To Drink Tea - With a twist"

Scope of work:
packaging design | brand development

Nestea “Ready To Drink Tea – With a twist”, with a growing desire to drink healthier, non-carbonated, drinks the challenge was how to change perceptions of ready to drink tea’, from being regarded as ‘a cold cup of tea’, to a new positioning as a healthy, refreshing cold beverage.


red met the challenge with a packaging design and messaging revolution, moving the Nestea brand from customer confusion to a regular part of the ready to drink customer repertoire.

Coca Cola South Pacific - Nestea Packaging Design
Coca Cola South Pacific - packaging design | brand development

new business enquiry

Contact us to discuss how we can help you to build your brand

Web Analytics