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Coca Cola South Pacific, Nestea Packaging Design Nestea "Ready To Drink Tea - With a twist"

Scope of work:
packaging design | brand development

Nestea “Ready To Drink Tea – With a twist”, with a growing desire to drink healthier, non-carbonated, drinks the challenge was how to change perceptions of ready to drink tea’, from being regarded as ‘a cold cup of tea’, to a new positioning as a healthy, refreshing cold beverage.

 

red met the challenge with a packaging design and messaging revolution, moving the Nestea brand from customer confusion to a regular part of the ready to drink customer repertoire.

Coca Cola South Pacific - Nestea Packaging Design
Coca Cola South Pacific - packaging design | brand development

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