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Communication campaign introducing HOLM

The project solely developed by Sapphire Group, Holm is a premium and exclusive residential property located in Thao Dien.
Scope of work:
IMC: Print media, Digital, Events, PR

It is a 3 ha property that boasts of only 29 villas, giving future owners a private and exclusive compound as a primary home.

As the communication strategic partner, the task for Red was how to generate serious interest and purchase intent for the 29 villas of Holm among the exclusive set, while creating a sophisticated, high-end brand image.

Red delivered an Integrated Marketing Communication strategy using both traditional and new media with the purpose to enhancing the luxury & rarity image of brand and to recruit “Vietnam’s most exclusive riverfront residences”

The campaign has already drawn a positive results in the sales & branding association.

Sapphire Group - IMC: Print media, Digital, Events, PR

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