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Cosy Cookies & Korento penetrate in Tet market with new packaging by red

Scope of work:
Tet Packaging design

Red was briefed to bring new packaging of Cosy Cookies & Korento on Tet 2016 in order to highlight three core values:

+ Increasing competitive in current aggressive market

+ Strongly express products positioning

+ Encourage consumers to purchase products for gifting, festivals and family use purposes


New packaging designs should be impress to consumers with separate style for each product:

+ Cosy: orient style, clearly 4 variants differentiation, emphasize festive factors

+ Korento: luxury and European style, special design for Tet holiday, festive factors

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Kinh Do - Tet Packaging design

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