Chinese New Year or “Tet” as it is known in Vietnam, is the most important traditional holiday of the year. It’s the opportunity for all members of the family and close friends to get together, share gifts and welcome in the new lunar year. Diageo identified this gift-giving season as the perfect moment for the perfect gift.
red leveraged traditional Tet imagery and messaging and blended them together with Masculine, Pioneering, Authentic and Luxurious elements of Johnnie Walker variants brand imagery, packaging design and messaging to make a real impact at the point-of-sale. An outstanding Tet gift.