Mother’s Day is a holiday that is little-known in Vietnam. Dutch Lady Vietnam wanted to promote Mother’s Day in Vietnam as part of their strategic effort to increase their emotional connection with mum’s. Their Mother’s Day campaign needed a strong digital partner who could develop and maintain their website design, online advertising campaign and database.
red developed a website design and online platform that enabled youth to say ‘thank you’ to their mums in many fun and loving ways.
The website allowed youth to send over 40,000 roses and hundreds of thousands of messages via the website. The Mother’s Day campaign was regarded as the “online campaign in Vietnam” for 2009.