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ICP - X-Men For Boss packaging design

Scope of work:
packaging design | brand design

To rejuvenate the X-Men for Boss brand by redefining the visual language to match its premium positioning, and to reflect the taste of the target audience. X-Men for Boss is a premium version of the popular X-Men brand, aimed at a more mature, discerning audience.

red worked closely with the ICP team to develop a packaging design that was much more premium and elegantly sophisticated to match the target audience’s needs and aspirations.

The revised packaging elevated the X-Men for Boss brand’s visual language to a more international, sophisticated level.

ICP - X-Men for Boss Packaging Design
Xmen For Boss - packaging design | brand design

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