To re-brand an upper mid-end real esate, apartment development, located within Ho Chi Minh City’s up-and-coming District 2.
red repositioned Imperia An Phu as a premium residential location where modern families can grow. red created the brand logo, identity system, advertising and marketing collateral to communicate the benefits and ‘reason-to-believe’ of this new living environment encouraging the audience to ‘crown their life with excellence’.
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