brand building with impact(tm)

Johnnie Walker Gold marketing campaign

Scope of work:
marketing campaign | brand activation | brand design

To launch and drive trial of Johnnie Walk Gold Whiskey in premium bars and clubs across Vietnam’s 6 key cities.

red created a high-impact, theatrical, musical performance called ‘unlock the special gold’. Highly stylized performers danced to reveal the product in an engaging way and then encouraged the audience to sample the new blend for themselves.

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Johnnie Walker Gold Marketing Campaign 3Johnnie Walker Gold Marketing CampaignJohnnie Walker Gold Marketing Campaign 2
Johnnie Walker Gold - marketing campaign | brand activation | brand design

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