brand building with impact(tm)

Double Rich advertising campaign

Scope of work:
advertising campaign | photography | brand communication

To re-launch LG Cosmetic’s Double Rich Shampoo, Body Shower and Hair Care product range around a strong local insight – Vietnamese women’s desire for Korean inspired beauty

The red team were tasked to develop an advertising campaign concept inspired heavily by the strong Korean heritage of the LG brand and the beauty ideals behind Korean Actresses, Singers and Stars that are so familiar with the local Vietnamese female target audience.

The new Double Rich brand expression of “Korean Beauty” was translated into stunning, beauty photography that showcased a famous singer from Korea in print and TV advertising to build a bridge to the local audience while conveying Korean Beauty with the help of Double Rich everyday.

Double Rich - advertising campaign | photography | brand communication

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