brand building with impact(tm)

Making nails happy with Felina and Ladycare

In a competitive industry, Felina and Ladycare sought to redefine their value proposition through digital marketing with Aleph
Scope of work:
Website (UI/UX) design and development | Website development | Video production | Digital marketing

Francia Beauty tasked Aleph with creating stronger digital brand presences for their nail technician range featuring Felina, a nail polish and Ladycare, high quality German-made nippers. In a cluttered category and audience that was traditionally difficult to reach and engage with; Aleph created a brand new website for both brands; positioning their range of products as essential tools to being a professional and successful nail technician. The website offered an online catalogue (and soon to launch e-commerce),  and a nail technician blog that offered tips and advice to aspiring nail artists.

After the website launch, Aleph has prepared a communications plan that incorporates an online viral clip, influencer marketing, social media and hosting what will be one of Vietnam’s biggest Nail Art competitions.

Please view the website here: felinaladycare.com.vn

Francia Beauty - Website (UI/UX) design and development | Website development | Video production | Digital marketing

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