Francia Beauty tasked Aleph with creating stronger digital brand presences for their nail technician range featuring Felina, a nail polish and Ladycare, high quality German-made nippers. In a cluttered category and audience that was traditionally difficult to reach and engage with; Aleph created a brand new website for both brands; positioning their range of products as essential tools to being a professional and successful nail technician. The website offered an online catalogue (and soon to launch e-commerce), and a nail technician blog that offered tips and advice to aspiring nail artists.
After the website launch, Aleph has prepared a communications plan that incorporates an online viral clip, influencer marketing, social media and hosting what will be one of Vietnam’s biggest Nail Art competitions.
Please view the website here: felinaladycare.com.vn