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Melia Seasonal Collection advertising campaign

Scope of work:
advertising campaign | brand design | photography | concept development

red were presented with the task to refresh the Melia Seasonal Collection advertising campaign. Previous campaigns were disconnected and inconsistent, split into too many singular short-run communications. This led to less brand traction in the market and seasonal collections being mostly overlooked.

Together with Melia, red developed a new plan to tighten the communication timeline of each collection to get maximum market traction and push the new campaigns over a longer but more focused time frame, following more consistent branding guidelines.

red took the brand’s clean and elegant positioning as a beacon to lead the development of a vivid expression where ‘colour meets style’.

The images ,produced in partnership with,international production partners and a highly regarded fashion photographer from Paris to ensure highest quality standards. The new set of seasonal collection images now reflect a focused and unique brand expression that invites the target into the beautiful high end world of Melia nail polish products.

New Melia Seasonal CollectionNew Melia Seasonal CollectionNew Melia Seasonal CollectionNew Melia Seasonal Collection
Melia - advertising campaign | brand design | photography | concept development

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