Extending red’s long-term partnership with Francia Beauty, the red team were tasked to create a new Francia Cosmetics Manufacturing brand as an integral part of supporting the client’s ambition in branding and marketing a new range of beauty brands for hair, face, body and nails – capable of competing not only on price but brand and product quality too in new markets overseas.
red developed the brand positioning strategy and all new brand expressions including brand logo, brand identity system and supporting guidelines.
The new brand was created as part of the ‘umbrella brand’ of Francia Beauty, including sister brands Technip Nippers Manufacturing and Melia Professional for sale in markets including Australia, USA, Eastern Europe, Middle East, Asia Pacific and Vietnam.
Lennart Schaberg, Creative Director at red brand builders, commented, “The new Francia Cosmetics Manufacturing brand positioning, logo and identity system reflected a more modern, technical take on the French heritage of the company and parent, umbrella brand – Francia Beauty.”
The Francia Cosmetics Manufacturing and Francia Beauty umbrella brand is already being communicated globally at renowned beauty exhibitions, strengthening and growing the love affair with customers around the world.