brand building with impact(tm)

red launch new Unilever, OMO & Comfort Essential Oils product innovation

Scope of work:
Advertising | out-of-home | OOH | Point-of-Sales | POSM | In-store communications | Retail Branding | Gondola Isle | Branded Arch | Launch Concept

As part of our long-term partnership with Unilever Vietnam, the red team is proud to launch a new “first in category” product innovation into the Vietnamese market place.

The new product brings together two of Vietnam’s favourit brands – inviting the brand’s audiences to “Experience OMO with the essential oils and fragrance of Comfort Conditioner’.

The red team were tasked to create an out-of-home advertising and in-store communications campaign, leveraging high-impact / visibility touch-points to lead and engage the audience in-store and to trigger sales right at the point-of-purchase.

Lennart Shaberg, Creative Director of red brand builders commented, “The creative work focused on clear, direct imagery and a single message communicating the essential oils and fragrance of Comfort fusing together with OMO.  We used a flower trail leading from a sensual, essential oil droplet and flower to a pack-shot of OMO.  To maximize the visual impact in both traditional and modern trade the striking primary brand colour of OMO was used as the background colour throughout.”

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OMO & Comfort Essential ols Out Of Home
Unilever - Advertising | out-of-home | OOH | Point-of-Sales | POSM | In-store communications | Retail Branding | Gondola Isle | Branded Arch | Launch Concept

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