Twin Cows – Vinamilk’s first launch into the premium Ice cream segment- needed a packaging design that reflected it’s top-shelf positioning.
The designs developed by red brand builders used a very clear and clean communication hierarchy that allowed the product to stand out against it’s dark background creating the needed appetite appeal but still maintaining class and sophistication.
The lid designs where a close adaptation of the front label to allow for versatile display of the product in retail as well as guide decision process of consumers on shelf.
Chris Elkin Managing Director of red brand builders noted: “red brought a great number of Vinamilk brands to the shelf and into the heart of Vietnam’s consumers. Now we also make their heart’s melt for this outstanding packaging design.”