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red launches Visa’s POSM Visibility activation team

We're delighted to partner with Visa to create and launch a POSM visibility program across Vietnam.
Scope of work:
Branding | POSM visibility | design

Visa’s POSM Visibility team activation program was created by red brand builders and Edge Asia to strengthen Visa POSM visibility amongst partner merchants throughout Vietnam.

red brand builders worked in close partnership with Visa to develop the program branding, design of activation tools and the activation team equipment to provide a professional and active style to express the brand.


In addition, the team manage the logistics of the program on a monthly basis to ensure highly visable, quality and timely deployment of the merchandising across Vietnam.

All of the merchandising deployed was photographed recorded via a purpose-built mobile application designed and developed by red.

Visa - Branding | POSM visibility | design

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