brand building with impact(tm)

red support new Sunlight packaging design in-store to 'feel the magic'

Scope of work:
Advertising | out-of-home | OOH | Point-of-Sales | POSM | In-store communications | Retail Branding | Gondola Isle | Branded Arch | Launch Concept

The packaging design of Unilever’s Sunlight Dish Washing Liquid range in Vietnam received a new design to communicate the new brand positioning of ‘the cleaning power of lemon’.

The red team was delighted to introduce this new packaging range through a tactical point-of-sales-materials (POSM) lead campaign across modern and traditional trade stores in Vietnam.

 

 

The materials developed for both modern trade and traditional retail trade channels where centered around highlighting the brands proposition, new headline ‘feel the magic’ and new imagery of the new bottle and the unique new lemon-inspired features of the design.

Strong, clean brand colours and clear branding were used to gain attention in the cluttered environments of both trade platforms.

Unilever - Advertising | out-of-home | OOH | Point-of-Sales | POSM | In-store communications | Retail Branding | Gondola Isle | Branded Arch | Launch Concept

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