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red re-launches Vinamilk’s Optimum Gold packaging design

We’re delighted to share that Vinamilk’s Optimum Gold packaging has been redesigned by the red team with the goal of re-positioning Optimum Gold to be a premium brand and recruit more customers who are using imported milk brands.
Scope of work:
Branding | packaging design | design

Vinamilk’s Optimum Gold packaging was redesigned by red brand builders to re-positioning Optimum Gold to be a premium brand and recruit more customers who are using imported milk brands (such as Abbott, Mead Johnson, Friso Gold) as well as upgrade them from Optimum to Optimum Gold.

The new packaging design delivers the concept of international quality, premium feeling and emphasize the core benefits of the product. Thus, visuals play an important role in emphasizing the out-standing formula of Optimum Gold.

Vinamilk - Branding | packaging design | design

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