brand building with impact(tm)

Rolling Ant - Visualizing innovation – brand creation

Scope of work:
brand design | stationery design | brand guideline

A new brand, called Rolling Ant, has been launched to bring the best of the founding team’s experience together in architecture, game-development and cutting-edge technology, to offer world-class user-interactive products for architects, developers, product designers and the retail industry.

red brand builders were tasked to sharpen the brand positioning and to create a brand logo and identity system worthy of the brand’s innovative, world-class offering.

Collaborating closely with the client team, red’s core idea for the brand identity was to bring out the key brand offering – allowing people to explore and visualize innovative environments or objects from every possible angle before they are built.

Lennart Schaberg, Creative Director of red brand builders, commented “The new logo and identity integrated a revolving, intertwining shape

 of letter ‘A’s’ to create a unique perception of space – inviting the audience to discover new angles and spaces, just as they would when they use Rolling Ant’s products.”

The vibrant brand colour palette was inspired by the strong, pioneering character of the founding brand owners.

To ensure long-term brand image quality and consistency in execution, red also provided detailed brand identity guidelines and application templates across a range of applications, including 3D and stationary.

“The red brand builders team wishes Rolling Ant a bright and dynamic future with their new brand in Vietnam and, indeed, with their growing clientele around the world.” Added Chris Elkin, Managing Director of red brand builders.

For further information about Rolling Ant, visit:

Rolling Ant Brand IdentityRolling Ant Reason to BelieveRolling Ant PersonalizationRolling Ant StationeryRolling Ant Brand Guideline
Rolling Ant - brand design | stationery design | brand guideline

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