Ruou Phu Le is one of the leading liquor brand in the Mekong delta. Their new strategy is to become the Vietnamese National liquor/spirit. They are the pioneer with a specific core value to leverage the heritage of the craftsmanship of their product.
The first step was to develop the brand frame work based around these core values. A new tagline was created “Embracing Heritage, Lifting Spirit” to demonstrate the new approach and breathe new life into the brand. Logo and brand guidelines were revised to align with the new positioning.
The brand story was developed as the key hook for the brand and helped to deliver the emotional benefits to the customers. This then provided the inspiration for a new corporate website.
We look forward to the successes of the stronger, Ruou Phu Le brand in the domestic as well as international market.
Please view the website here: ruouphule.com