brand building with impact(tm)

Savico Megamall brand identity

Scope of work:
brand identity | brand strategy | brand communications | marketing campaign | advertising campaign | retail branding

To brand and launch Vietnam’s largest shopping mall – appealing to a broad range of Vietnamese consumers in an increasingly competitive retail landscape.

red delivered a highly differentiated brand strategy, brand naming, slogan, brand identity design, communications, marketing and advertising solution that strongly leveraged the sheer boldness and breadth of the new shopping mall offering – positioning the mall as the destination in Hanoi where people of all ages can “immerse themselves in a world of shopping, leisure and entertainment.”

Upon opening, the brand was extremeley well received amongst retailers and shopper alike.

Savico - Savico Megamall Branding Project 4Savico - Savico Megamall Branding ProjectSavico - Savico Megamall Branding Project 2Savico - Savico Megamall Branding Project 3
Savico Megamall - brand identity | brand strategy | brand communications | marketing campaign | advertising campaign | retail branding

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