The red team were appointed by Becamex Tokyu Co Ltd to create the new Sora Gardens apartments brand in Binh Duong New City – the first Japanese lifestyle real estate brand of it’s kind in southern Vietnam.
red were tasked to developed the brand name, brand logo design, brand story, corporate video and marketing materials in close relationship with the marketing team of Becamex Tokyu.
“The brand logo identity design expresses the Japanese quality and inspiration of the project, as well as incorporating the mother brand idea of green living in a new, spacious and modern setting.” commented Lennart Schaberg, Creative Director of red brand builders.
Sora Gardens is one of three luxury apartment blocks to be built in the new development, 30km to the north of Ho Chi Minh City.
Becamex Tokyu began work on the project in March 2012, marking the involvement of a Japanese firm in urban development for the first time in Vietnam.
For further information, please visit the Becamex website.