brand building with impact(tm)

The Crescent brand strategy, identity design, comm's and website design

Scope of work:
brand design | brand identity | brand communications | retail branding | web design | web production | digital strategy

The Crescent “A different world”, to create a mixed-use retail, entertainment, dining, residential and commercial ‘destination’ in the heart of Phu My Hung – Saigon’s new city centre.

The Crescent is a unique,  mixed-use residential, commercial, retail and office space complex upon a crescent of water in the City Center of Phu My Hung, Saigon. red developed the brand positioning, brand naming, brand logo, identity design and all B2B communications to attract retail tenants, including the leasing brochures, advertising, stationary, flyers, hoarding, marketing booth design, website design the-crescent.com to cater to multiple-target audience requirements.

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Phu My Hung - brand design | brand identity | brand communications | retail branding | web design | web production | digital strategy

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