brand building with impact(tm)

The Song brand development

Scope of work:
brand strategy | brand positioning | brand identity guideline | brand logo | brand communications

To create a highly desirable, oceanfront, resort-style-living brand, in partnership with Saigon-Danang Investment Corporation (SDN), to meet the growing demand of ‘second home seekers’ looking for their piece of paradise by the ocean in central Vietnam.

red worked closely with SDN and a wide range of prestigious partners to develop a distinctive brand strategy and positioning inspired by the development’s outstanding location in harmony with nature and the ‘melody of life’ being created between the river and the ocean waves between Danang and Hoi An.

With this brand strategy inspiration, the red team then developed a range of brand naming territories before agreeing on ‘The Song’ – Danang Beach Villas. red then developed the brand logo, identity guidelines and a wide range of communication tools to support the brand opening, ongoing sales and marketing efforts.

Danang Beach Villas Branding ProjectDanang Beach Villas Branding ProjectDanang Beach Villas Branding ProjectDanang Beach Villas Branding ProjectDanang Beach Villas Branding Project
The Song - brand strategy | brand positioning | brand identity guideline | brand logo | brand communications

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