brand building with impact(tm)

Viet Capital Real Estate re-branding, website design & communications

Scope of work:
website design | website development | brand communications | photography

Viet Capital Real Estate, a subsidiary of Viet Capital Bank, needed to upgrade their brand image in a market troubled by look-a-like brands that did not stand out or appeal to the new and emerging upper-middle class of Vietnam.

The brand already had an existing brand colour system but it was not leveraged in a strategic sense or linked to fields of operations.

The red team recommended developing a new online brand appearance and offline communication materials to link the brand colours to the fields of operations that VCRE offers. red then developed a fresh and intuitive website design that at first glance offered the benefits of projects developed by VCRE.

VCRE now has a cohesive and consistent brand personality that sets itself apart from other “me too brands” in the market.

Viet Capital Real EstateViet Capital Real EstateViet Capital Real EstateViet Capital Real EstateViet Capital Real EstateViet Capital Real EstateViet Capital Real Estate
Viet Capital Real Estate - website design | website development | brand communications | photography

new business enquiry

Contact us to discuss how we can help you to build your brand

Web Analytics