Viet Capital Real Estate, a subsidiary of Viet Capital Bank, needed to upgrade their brand image in a market troubled by look-a-like brands that did not stand out or appeal to the new and emerging upper-middle class of Vietnam.
The brand already had an existing brand colour system but it was not leveraged in a strategic sense or linked to fields of operations.
The red team recommended developing a new online brand appearance and offline communication materials to link the brand colours to the fields of operations that VCRE offers. red then developed a fresh and intuitive website design that at first glance offered the benefits of projects developed by VCRE.
VCRE now has a cohesive and consistent brand personality that sets itself apart from other “me too brands” in the market.