brand building with impact(tm)

Danang Beach Resort brand identity, communications and website design

Scope of work:
brand identity | brand positioning | brand strategy | brand communications | web design | web development

To brand VinaLiving’s premiere development – Danang Beach Resort, as the ocean-front lifestyle destination in Vietnam, to rival neighboring resorts across South East Asia, including Bali, Phuket and Langkawi.

red positioned the Danang Beach Resort as the most luxurious and aspirational lifestyle available in Vietnam, through the creation of an ‘umbrella brand’ logo and brand identity system that fully captures the visual elements of both local scenery and architectural influences. red sub-sequently developed a range of sub-brands for a range of ocean front and golf resort product offerings.

The new brand has become a solid ‘reason to believe’ for all of the brands developed within this exclusive complex – winning “Regional Winner – Best Golf Development” project in the Asia Pacific region at the Bloomberg International Property Marketing Awards.

Visit the website designed by red here: http://www.danangbeachresort.com.vn

read more about Danang Beach Resort Brand Identity 

Danang Beach ResortDanang Beach ResortDanang Beach ResortDanang Beach Resort
Danang Beach Resort - brand identity | brand positioning | brand strategy | brand communications | web design | web development

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